Software affiliate vs reseller program: which model fits you?

Both models pay you for bringing customers to a software company, but they work very differently.

Affiliate program

• You share a tracking link or code; the software company handles the sale, billing, and support
• You earn a commission on payments your referrals make
• No contracts with the customer, no invoicing, no support obligations
• You can start with an audience of any size

Reseller program

• You sell the software yourself, often at a markup or wholesale discount
• You may handle billing, first-line support, and the customer relationship
• Higher revenue per customer, but real operational responsibility
• Usually requires an application, commitments, and sometimes training

Which should you choose?

Choose the affiliate model if you want low-overhead income from recommendations — content creators, consultants and advisors usually fit here. Choose reseller if you want to build a services business around the software and control the customer relationship.

Many people start as affiliates and graduate to reselling later. The Tasskel Affiliate Program pays 30% recurring for 12 months with a 60 days referral window — a straightforward way to monetize recommendations without taking on billing or support. Apply here.